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Pandemic Wall: Makeup Magic for Virtual Gatherings

In the era of virtual communication, where video calls and online meetings have become the norm, our faces have taken center stage. The pandemic has ushered in a surge in the use of makeup techniques specifically designed to enhance our appearances on camera.

Makeup artists and beauty enthusiasts have coined the term "Pandemic Wall" to describe this phenomenon - a makeup strategy that employs specific techniques and products to optimize one's appearance for virtual interactions.

The Rationale Behind the Pandemic Wall

The Pandemic Wall is based on the understanding that the camera lens can distort our features, making us appear washed out, flat, or lacking in contrast. To counter these camera-induced distortions, makeup artists have developed a set of guidelines to help us create an enhanced, more flattering version of ourselves for video calls.

Key Elements of the Pandemic Wall

  1. Skin Perfection: The foundation of a flawless Pandemic Wall is achieving an even, blemish-free complexion. This involves using products that provide good coverage, such as a full-coverage foundation or BB cream. Color correctors can also be employed to neutralize any discoloration or redness.

  2. Contouring and Highlighting: Strategic contouring and highlighting techniques play a crucial role in shaping the face and creating definition. Contouring involves using a darker shade to sculpt and define the hollows of the cheeks, sides of the nose, and jawline. Highlighting, on the other hand, uses a lighter shade to emphasize the high points of the face, such as the cheekbones, bridge of the nose, and cupid's bow.

  3. Eyeshadow and Eyeliner: The eyes are particularly important in video calls, as they tend to draw attention. Bold eyeshadow colors and dramatic eyeliner can create a mesmerizing effect that captivates the audience. Experiment with different shades and techniques to find what complements your features and enhances your personality.

  4. Eyebrows: Perfectly groomed eyebrows frame the face and add polish to the overall look. Use an eyebrow pencil or pomade to define and fill in sparse areas, creating a strong and symmetrical brow shape.

  5. Lipstick: A bold or bright lipstick can instantly elevate your appearance on camera. Choose a shade that suits your skin tone and personality, and apply it precisely to create a polished and alluring smile.

Tips for a Flawless Pandemic Wall

  • Use a primer: A primer creates a smooth base for makeup application, helping it last longer and look more polished.

  • Set your makeup: Setting your makeup with a translucent powder or spray will help prevent it from smudging or fading during your virtual interaction.

  • Practice: Like any skill, achieving a flawless Pandemic Wall takes practice. Experiment with different techniques and products to find what works best for you.

  • Consider lighting: Good lighting is essential for a successful Pandemic Wall. Natural light is ideal, but if you're using artificial light, make sure it's evenly distributed and flattering.

  • Embrace individuality: The Pandemic Wall is not about transforming yourself into someone you're not. Embrace your unique features and use makeup to enhance them and boost your confidence on camera.


The Pandemic Wall is a valuable makeup technique that can help you present your best self in virtual interactions. By understanding the principles behind the Pandemic Wall and following the tips outlined above, you can create a flawless, eye-catching appearance that will leave a lasting impression in any virtual meeting or video call. Remember to practice regularly, experiment with different products and techniques, and embrace your individuality to create a Pandemic Wall that reflects your personality and style.

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