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Google to Discontinue Indexing Sites Not Mobile-Friendly After July 5th


Google, the search engine giant, has announced a significant change in its indexing policy. Effective July 5, 2023, websites that are not optimized for mobile devices will no longer be indexed by Google's search engine. This decision is driven by the increasing dominance of mobile internet usage and the need for all websites to provide an optimal user experience on all devices.

Mobile-First Indexing

Google's mobile-first indexing has been in the works for several years. The company has been gradually shifting towards prioritizing mobile versions of websites in its search results. This is because the majority of internet users now access the web through their smartphones and tablets. Mobile users expect websites to load quickly, be easy to navigate, and provide relevant information without excessive scrolling or resizing.

Impact on Websites

Websites that are not mobile-friendly will experience a decline in their search rankings, as Google will no longer display them in search results for users on mobile devices. This could have a significant impact on businesses that rely on organic traffic from Google search. It is crucial for all websites to ensure that they are optimized for mobile to avoid losing visibility and potential customers.

How to Optimize for Mobile

To meet Google's mobile-first indexing requirements, websites must adhere to specific guidelines. Some key factors to consider include:

  • Responsive Design: Websites should use responsive design techniques to automatically adjust their layout and content based on the device being used. This ensures that the website remains user-friendly and accessible on all screen sizes.

  • Fast Loading: Websites should load quickly on mobile devices, ideally within two seconds. This can be achieved by optimizing images, using a content delivery network (CDN), and avoiding excessive scripts and plugins.

  • Easy Navigation: Mobile users should be able to navigate websites easily using their fingers. This involves using large buttons, clear menu structures, and avoiding content that requires horizontal scrolling.

  • Mobile-Friendly Content: Websites should provide relevant and engaging content that is formatted specifically for mobile devices. This includes using short paragraphs, clear headings, and bulleted lists.

Testing and Monitoring

Once websites have been optimized for mobile, it is important to test and monitor their performance on mobile devices. Google provides several tools to assist with this, including the Mobile-Friendly Test and PageSpeed Insights. Regular monitoring can help identify any issues or areas for improvement.

Benefits of Mobile Optimization

In addition to improving search visibility, optimizing websites for mobile has several other benefits:

  • Improved User Experience: Mobile-friendly websites provide a better user experience for mobile users, leading to increased engagement and conversions.

  • Increased Traffic: As mobile usage continues to grow, websites that are not mobile-friendly will lose out on potential traffic from this large and growing audience.

  • Competitive Advantage: By optimizing for mobile, websites can gain a competitive advantage over those that are not, especially in highly competitive markets.

Deadlines and Implementation

Google has set a deadline of July 5, 2023, for websites to become mobile-friendly. After this date, websites that are not optimized for mobile will experience a significant drop in their search rankings. It is strongly recommended that businesses and website owners take immediate action to ensure their sites are mobile-ready.


Google's decision to discontinue indexing sites that are not mobile-friendly is a significant shift in the search landscape. Websites that fail to adapt to this change will face reduced visibility and loss of traffic from mobile users. By adhering to Google's guidelines and optimizing for mobile, businesses can ensure they continue to reach their target audience and succeed in the mobile-first era.

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