Chrome Expands Mobile Functionality with Action Shortcuts for Local Businesses

Google's Chrome browser for mobile devices has unveiled a new feature that simplifies and enhances the user experience for interacting with local businesses. The introduction of action shortcuts streamlines the process of accessing key information and performing specific tasks related to nearby establishments.

Convenience at Your Fingertips

With action shortcuts, users can seamlessly accomplish a range of tasks without leaving the Chrome browser. These shortcuts provide quick access to actions such as:

Making reservations
Placing orders
Contacting businesses via phone or email
Getting directions to the location
Viewing营业时间
Checking reviews

Simplified Navigation

The action shortcuts are conveniently displayed below the business's name and address in Google Search results and Google Maps. This prominent placement ensures that users can easily locate and utilize these shortcuts without any hassle.

Enhanced Local Business Discoverability

The implementation of action shortcuts also benefits local businesses by increasing their visibility and accessibility to potential customers. By providing users with an effortless way to engage with businesses, Chrome facilitates the discovery and exploration of local services and amenities.

How It Works

The action shortcuts are generated based on the information available on the business's Google My Business listing. To take advantage of this feature, businesses are encouraged to optimize their listings by providing accurate and up-to-date information, including their phone number, email address,营业时间, and other relevant details.

Benefits for Users

The integration of action shortcuts offers numerous benefits to users, including:

Time-saving: By eliminating the need to navigate multiple websites or apps, action shortcuts expedite the process of contacting or engaging with businesses.
Simplified task completion: The ability to perform specific tasks directly from Chrome streamlines the user experience and makes it more efficient.
Improved convenience: The prominent placement of these shortcuts ensures that users can easily access them at their fingertips, saving time and effort.

Benefits for Businesses

Action shortcuts also provide significant advantages for local businesses, such as:

Increased visibility: The inclusion of these shortcuts in search results and Google Maps enhances the visibility of businesses, making them more easily discoverable by potential customers.
Enhanced customer engagement: The shortcuts facilitate direct communication between businesses and consumers, improving customer service and building stronger relationships.
Simplified customer acquisition: By streamlining the process of making reservations, placing orders, or getting directions, action shortcuts encourage users to take immediate action, thereby driving conversions for businesses.

Conclusion

The addition of action shortcuts to Chrome for mobile devices is a welcome enhancement that benefits both users and local businesses. By providing a convenient and efficient way to interact with local establishments, Chrome empowers users while offering businesses a valuable tool for reaching and engaging with potential customers. As more businesses adopt this feature and optimize their Google My Business listings, the user experience will continue to improve, making it easier than ever to connect with and support local businesses.