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Google Releases Tutorial to Identify Issues with Instant News Articles - Search Engine Journal

Google has recently published a comprehensive tutorial to help publishers identify issues with their Instant News Articles (INP) and improve their visibility on search engine results pages (SERPs). The tutorial, which has been made available on the Official Google Webmasters YouTube channel, comes as a valuable resource for publishers looking to enhance their online presence and understand the complexities associated with INPs.

As part of their ongoing efforts to support publishers, Google has recognized the importance of providing guidance on identifying INP issues that may be affecting a publisher's visibility in search results. Through the tutorial, publishers can gain valuable insights into the key factors that impact the performance of their INP content and learn how to address any issues that may arise.

Understanding Instant News Articles (INP)

Before delving into the tutorial, it is important to understand what Instant News Articles are and the role they play in enhancing the user experience. INPs are a format of web pages that enable publishers to deliver fast-loading, immersive, and engaging content to their readers on mobile devices. These articles are designed to provide a seamless reading experience, allowing users to access and consume news content quickly and efficiently.

The adoption of INPs has become increasingly popular among publishers, as it allows them to cater to the evolving needs of mobile users who seek timely access to news and information. However, ensuring the optimal performance of INPs can be challenging, as publishers need to address various technical and content-related aspects to meet Google's guidelines and provide a seamless user experience.

The Importance of Identifying INP Issues

Identifying and addressing issues with INPs is crucial for publishers looking to maximize the visibility and impact of their content on search engines. When INP issues arise, it can negatively impact a publisher's ability to rank prominently in search results and deliver a satisfactory user experience. Common issues with INPs include slow loading times, design inconsistencies, and technical errors that may hinder the overall performance of the content.

By understanding how to identify and address INP issues, publishers can take proactive measures to optimize their content and ensure that it meets Google's standards for mobile usability and user experience. This, in turn, can lead to improved visibility in search results, increased engagement from users, and ultimately, greater exposure for the publisher's content.

The Tutorial: Identifying INP Issues

The Google tutorial on identifying INP issues offers a comprehensive overview of the key factors that publishers should consider when assessing the performance of their Instant News Articles. The tutorial covers a wide range of topics, including technical considerations, content quality, and best practices for creating and optimizing INP content. Here are some key highlights from the tutorial:

Technical Considerations

The tutorial emphasizes the importance of addressing technical factors that can impact the performance of INPs. This includes ensuring that the web pages are properly structured, utilize responsive design principles, and adhere to Google's guidelines for mobile usability. Publishers are encouraged to leverage tools such as Google's PageSpeed Insights and Mobile-Friendly Test to assess the loading speed and mobile-friendliness of their content.

Content Quality

In addition to technical aspects, the tutorial emphasizes the significance of maintaining high-quality content within INPs. Publishers are advised to focus on delivering accurate, relevant, and engaging news content that aligns with the interests of their target audience. This includes optimizing headlines, images, and layout to enhance the overall readability and visual appeal of the articles.

Best Practices for INP Optimization

The tutorial provides practical recommendations for publishers to optimize their Instant News Articles and address common issues. This includes guidance on utilizing structured data markup, optimizing images for mobile viewing, and implementing efficient caching strategies to enhance the loading performance of INPs. Additionally, publishers are encouraged to leverage Google's AMP (Accelerated Mobile Pages) technology to further improve the speed and accessibility of their content.

Key Takeaways for Publishers

For publishers seeking to enhance their understanding of INP issues and improve their content's performance, the Google tutorial offers valuable insights and actionable recommendations. By paying close attention to the technical, content, and optimization considerations outlined in the tutorial, publishers can proactively address INP issues and enhance the overall user experience of their content.

Some key takeaways for publishers include:

  • Prioritize mobile usability: Ensuring that INPs are optimized for mobile devices and adhere to Google's mobile usability standards is critical for achieving better visibility in search results.
  • Focus on content quality: Publishers should strive to deliver high-quality, engaging content within their INPs to capture the attention of mobile users and drive meaningful engagement.
  • Leverage optimization techniques: Implementing best practices such as structured data markup, image optimization, and efficient caching can significantly improve the performance of INPs and contribute to a better user experience.


Google's tutorial on identifying INP issues provides publishers with a valuable resource to enhance their understanding of the factors that impact the performance of their Instant News Articles. By leveraging the insights and recommendations presented in the tutorial, publishers can take proactive steps to address INP issues, optimize their content, and improve their visibility on search engine results pages.

As mobile usage continues to grow, the significance of delivering seamless and engaging content experiences through Instant News Articles becomes increasingly important for publishers. With the guidance provided in the tutorial, publishers can gain a deeper understanding of the technical and content-related considerations that are essential for delivering compelling INPs and maintaining a strong presence in search results.

Ultimately, the tutorial serves as a testament to Google's commitment to supporting publishers and empowering them with the knowledge and resources needed to succeed in the digital landscape. By equipping publishers with the tools to identify and address INP issues, Google reinforces its role as a trusted partner for publishers, providing them with the guidance necessary to enhance their online visibility and deliver compelling content experiences to mobile users.

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